Can I post Luma Dream Machine videos commercially on TikTok?
Depends
Luma only allows commercial use of outputs made during an active paid subscription that permits it. TikTok encourages labelling AI-generated content.
Last verified 2026-10-17. Our reading of the quoted terms below, not legal advice.
What the terms say
Luma (Dream Machine / Ray)
“As between the parties and to the greatest extent permitted by Law, Customer owns and retains all right, title, and interest in and to the Output and Luma hereby assigns to Customer all of Luma’s right, title, and interest in and to the Output.”
“Notwithstanding the foregoing, Customer acknowledges and agrees that it can only use the Outputs for commercial purposes if the Outputs were produced during an active Subscription Term under Customer’s paid subscription allowing for the commercial use of those Outputs.”
TikTok
“we encourage creators to label content that has been either completely generated or significantly edited by AI.”
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